• Associations and Networks
• UK Audience Development Agencies
  
• Information and Resources
• Recent Publications
• Events

UK

Arts Marketing Association (AMA)
The AMA is the professional development body open to all arts professionals passionate about bringing arts and audiences together in the UK and internationally. 

Direct Marketing Association
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development.

Institute of Direct Marketing
The Institute of Direct Marketing is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.

Institute of Practitioners in Advertising
The IPA is the trade body and professional institute for 265 leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Digital, Direct Marketing, Healthcare, Media, Outdoor, Sales Promotion and Sponsorship sectors. 

American Marketing Assocation
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to every day.

International Ticketing Association
The International Ticketing Association is a nonprofit trade and professional organisation committed to the advancement of admission services as an industry and profession.  Established in 1979, INTIX now represents over 1,200 ticketing professionals in the performing arts, theatre, entertainment, professional sports, and college and university athletics. INTIX members are from across the United States and 22 countries around the globe.  Membership in INTIX provides invaluable information about the industry; educational and professional development programming; extensive networking opportunities; and the professional recognition of being a leader in the industry.

 UK Audience Development Agencies

Arts About Manchester (AAM)
A centre for marketing and audience development knowledge, Arts About Manchester exists to support arts venues in achieving their optimal audience reach. 

amh (formerly Arts Marketing Hampshire)
amh works with cultural organisations to embed best practice in audience development within their own management, and develop skills that allow them to monitor and evaluate the effects of their activities and better express their value, internally and externally.

Audience Development South East (ADSE)

ADSE's brief is to develop and manage the South East England regional audience development strategy. The aim is to ensure that audience development services are equally accessible for their full range of organisations at the same level and quality across the region, and that these services have an enduring legacy for both organisations and audiences. ADSE Programme Partners include the three regional audience development agencies (amh, Smart Audiences and SAM) and umbrella development organisations All Ways Learning and Dada South.

Audiences Central
As the audience development agency for the West Midlands, they are uniquely positioned to help arts and cultural organisations make a real difference to building and sustaining audiences for their work.

Audiences London (AL)

Audiences London is a unique resource for London's cultural sector. They are here to offer support, guidance and services which can help arts organisations develop their audiences.  It's a network that enables collaboration and exchange between cultural providers of all shapes and sizes in reaching out to audiences in new or more effective ways.  They provide services to a large number of subscribing organisations and act as a hub for communication between professionals working in audience development.  All their activities are developed in response to the requests of our subscribers or the needs of London's cultural sector as a whole.

Audiences NI

Audiences NI was established in August 2004 by the Arts Council of Northern Ireland. Its mission is to increase and diversify audiences by fostering collaboration and enabling arts organisations to practise effective audience development through the provision of consultancy, training and other services. The agency has over 30 members, including venues, festivals and theatre companies.

Audiences North East (ANE)

Audiences North East (ANE) is the audience development agency for the North East of England. They work across the whole cultural sector to grow and sustain the region’s audiences and they have an impressive membership of the most influential cultural institutions in the region.

Audiences Wales
Audiences Wales is an agency dedicated to increasing access to the arts and cultural sector in Wales. They provide a range of tactical and strategic marketing services for a wide range of organisations, from opera companies to galleries, to amateur theatre companies and museums. 

Audiences Yorkshire

Audiences Yorkshire is the strategic regional agency for Yorkshire and the Humber responsible for supporting the cultural sector in developing audiences for the vibrant mix of cultural activity that the region has to offer. Established in 1991 they act as a central point for advice, support and ideas for collaborative working.  They have 104 arts and cultural Member organisations from across the region. Many more access their services as non-member clients.

Cultivate

Cultivate is an innovative new company launched to work with cultural organisations of all scales to maximise potential, stimulate growth and enable them to become more successful, so that people in the East Midlands can enjoy a vibrant and thriving cultural sector.  Cultivate will focus on support for not-for-profit organisations but will also act as a bridge within the commercial and public sectors to network, share experiences and allow different organisations to learn from one another.  Thier mission is to cultivate continuous improvement in business practice and public engagement and new, relevant ways of working.

Glasgow Grows Audiences (GGA)

They have a passion for growing audiences. It's simple really; they'd like more people to experience and participate in the arts more often. Collectively, their team brings together a powerful mix of knowledge and expertise in research, marketing and audience development to provide practical support and creative solutions for our members and clients.  GGA is supported by the Scottish Arts Council and Glasgow City Council.

Smart Audiences (SMART)
Smart Audiences is based in Surrey and specialises in helping arts organisations with marketing and audience development.  

South West Arts Marketing (SWAM)
With expert knowledge in the arts and an in-depth knowledge of the region SWAM is uniquely positioned to help cultural organisations find practical solutions for reaching new and existing audiences. Through training, advice and business development they support a diverse range of organisations, from galleries to artists networks, from community groups to museums, theatres, arts centres and more. 

Sussex Arts Marketing (SAM)
Sussex Arts Marketing (SAM) is the audience development agency for Sussex, and a leading provider of research, training, conferences and seminars, project management and marketing.

TEAM
TEAM is the marketing and audience development agency for Merseyside. It can assist arts organisations with marketing, market research, funding, partnership projects and education.

The Audience Business (TAB)
The Audience Business aims to help develop audiences for the arts in and around Edinburgh, for the mutual benefit and enjoyment of local communities, visitors and arts organisations.  The Audience Business was Scotland's first audience development agency. It was launched in 1999 with funding from Edinburgh Council and the Scottish Arts Council's National Lottery Fund, as well as the annual subscriptions, vision and commitment of a network of arts organisations across the city.  Their work currently focuses on the marketing and audience development needs of over 30 arts organisations in and around Edinburgh, including most theatres, galleries, festivals and large-scale touring companies

Information and Resources

UK

The Booth

thebooth is the easy way to book tickets to the best events across Scotland.  Whether you're into music, film, comedy, dance, drama, festivals, sports or visitor attractions, they offer tickets for parts of Scotland that other ticket agents don't reach. 

Cornwall Arts Marketing (CAM)

It is CAM’s ambition to lever the marketing potential of the cultural sector to have the widest possible positive effect for Cornwall: attracting new businesses, improving Cornwall’s image, creating external markets for creative producers, contributing to the establishment of a knowledge economy.

GKB Marketing
Making a difference to your cultural organisation.

MAD
mad.co.uk delivers business insight to professionals in marketing, media, new media, advertising and design.

Marketing Mixers
Inspired by Chris Lunn, Marketing Mixers aims to serve professionals with an interest in the principles of marketing. The 7p’s of Marketing (price, product, place, promotion, people, process, physical evidence) make up the Marketing Mix and those of you involved in marketing are now being referred to as ‘Marketing Mixers’…this website is for you.

Ragstone

They provide creative and complementary marketing solutions that support the arts and tourism sectors by empowering professionals. They invest in collaborative ventures, encouraging best practice at every opportunity. Their distinctive ethos is rooted in their ability to demystify processes and become a personable, knowledgeable and highly valuable resource.

International

Allied Arts (USA)

New York City based entertainment marketing firm. They develop innovative relationships among businesses, entertainment properties, technology, and social causes.

ARTS Australia

ARTS Australia is a Marketing Consultancy headed by Tim Roberts and has undertaken ticketing and marketing projects for clients throughout Australia, New Zealand, USA, Singapore, Hong Kong, Malaysia, South Africa, Turkey and Great Britain.  Tim lectures regularly and has presented at many conferences in Australia and internationally on issues surrounding ticketing, arts and online marketing. In 2006 Tim co-authored, with Roger Tomlinson, an Australian version of Roger's book Boxing Clever (on ticketing and its larger role in arts marketing). Originally published by Arts Council England in 1994, the new book titled FULL HOUSE: Turning Data into Audiences was commissioned by the Australia Council with support of 5 State & Territory Arts Ministries. Following this, Tim and Roger were commissioned by Creative New Zealand for a New Zealand version of the book with Vicki Allpress.

Artsmarketing Services (USA)
Artsmarketing has established a long history of outstanding results in telemarketing and telefundraising for organisations belonging to the non-profit sector. Since 1982, they have raised over $200 million in North America and acquired over 1.2 million new members, donors and subscribers for their clients. Over the course of a year, Artsmarketing employs over 3,500 full and part-time employees in offices all across North America. They have managed thousands of highly successful campaigns for hundreds of organisations, making us the leader in the industry.

Audienceworks (USA)
AudienceWorks tools & services build critical constituent relationships and viral networks that grow new audiences for the arts.  They deliver customer-centered Web 2.0, educational websites, organisational development & consulting & variable data print solutions across the country.  Together, they meet the dynamic challenges of audience development & relationship management in a dynamic and fragmented marketplace.

CRStager (USA)
In 1999, Christopher Stager introduced CRStager marketing & audience development to help orchestras, opera companies and performing arts presenters focus their marketing and fundraising challenges around the specific contour of their community, rather than solely on national trends or industry averages. In close collaboration with each client, the institution's specific values and its market potential are defined. Marketing plans are developed to communicate those values and build the base of active ticket buyers. 

DCM Telemarketing and Telefundraising for the Arts (USA)
They hire our managers and callers not only because of their extraordinary sales and fundraising abilities, but because they want to represent your organization. Often, they have an arts background or work in the arts. They know what your organization is about and they understand who your patrons are. They know how to close, but they also know how to be courteous.

Fuel4Arts (Australia)

fuel4arts.com delivers free marketing tools and ideas to professional arts marketers and artists. The site operates as an online community with over 7000 regular members from all over Australia and as far afield as Malaysia, USA, UK, Russia, Brasil and over 20 other countries.

Mplans

Mplans.com contains the largest single collection of free sample marketing plans online. In addition to that, it has helpful articles and know-how for managing your business. Mplans.com includes practical advice on planning, interactive tools, and a panel of experts who have answered more than 1,400 questions from people like you.

Museum Marketing Tips (USA)

MuseumMarketingTips.com is the project of writer and consultant Katherine Khalife. Launched on October 7, 2000, it's the only site on the Web dedicated to bringing all of the Internet's best museum marketing resources together in one place.

Seaquist Dance Marketing (Europe)
Seaquist Dance Marketing has been created to satisfy the necessities of an emerging market not only in Europe, but at a global level. As demands in artistry and technique only get higher in today’s ballet world, there is a continuous lack of time for the artist to devote to his or her career development and marketing. Seaquist Dance Marketing as a main purpose assumes the challenge of guiding and finding the best options available to achieve the greatest professional development both for the artist and his art.

Target Resource Group (TRG) (USA)

For more than a decade TRG has provided innovative marketing consulting and direct response services to the arts and cultural industry throughout North America, generating increased, sustainable revenue growth for clients. TRG clients have enjoyed double-digit growth, increased demand for their programs, and improved returns-on-investment.

TicketLife

TicketLife.com is a FREE online community for box office managers and other ticketing industry professionals.

Recent Publications

Journals

Events

2007 National Arts Marketing Project Conference

Flourishing in the New Frontier: New Media, New Audiences, New Opportunities

2-5 November 2007

USA: Miami, FL

A survey of arts marketers showed that you wanted a conference focusing on technology and new audiences, along with the latest research in the field.  You’ll learn about new media from RSS to PodCasts, blogging, texting, optimizing e-mail, e-commerce, Web 2.0, and search engines.  All this to reach every age, ethnicity, and race in the marketplace—from millennials to boomers, and from first generation Hispanics to third generation Asians.  The conference will also include the basics; they’ll cover direct marketing, branding, and relevant messaging as well.  You won’t want to miss these four days of intensive workshops, plenary sessions, roundtable peer discussions, and sponsorship clinics led by top marketing and sponsorship experts.  Executive directors and board members, as well as marketing, public relations, membership, and development professions, from all cultural disciplines and budget sizes will benefit from the many events at this conference.  As the producer of this event, Arts & Business Council of Americans for the Arts is harnessing the expertise of leading arts marketing professional from across North America.  The conference also draws on Arts & Business Council of Americans for the Arts’ lauded American Express National Arts Marketing Project, which operates in 14 cities nationwide and offers basic marketing workshops, an advanced audience-development training program, and the web resource www.ArtsMarketing.org (see above).